Facebook & Social Media Advertising In Center Moriches

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Center Moriches, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you reach people In Center Moriches, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Center Moriches to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design experts In Center Moriches to serve your business to achieve real results. Quality designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Center Moriches on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Center Moriches is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Center Moriches Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local ad company, SEO experts or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design on L.I. or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our paid ads consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063