Facebook & Social Media Advertising In Center Moriches

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Center Moriches, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you reach people In Center Moriches, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Center Moriches to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to let our website design company In Center Moriches to assist your business to achieve real results. Great designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Center Moriches on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Center Moriches is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Center Moriches Facebook is an excellent method to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad consultants in Suffolk, SEO ad agency on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063