Facebook & Social Media Advertising In Center Moriches

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Center Moriches, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you reach people In Center Moriches, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Center Moriches to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design company In Center Moriches to work with your business to maximize results. Quality designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Center Moriches on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Center Moriches is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Center Moriches Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency in NY or retargeting agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design consultants, our graphic design in New York or our online advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063