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Facebook & Social Media Advertising In Centereach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Centereach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Centereach, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Centereach, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Centereach to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design company In Centereach to work with you to succeed. Strong designs designed by our website design experts will help and achieve results!

Centereach lead generation on social media
target your audience In Centereach with Facebook

Reaching Your Prospects In Centereach on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your website before (retargeting);
  • Potential customers who are followers of your page;
  • Individuals that have very similar pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Centereach is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

  • Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
  • For any company who conducts business regionally In Centereach Facebook is a superb technique to appear in front of your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY PPC ad agency, our local advertising company in Nassau, search engine optimization advertising agency or retargeting companies in New York
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design services in Suffolk County or our marketing consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Centereach

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063