Facebook & Social Media Advertising In Centereach

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Centereach, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you appear in front of people In Centereach, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Centereach to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design agency In Centereach to help you to achieve results. Great designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Centereach on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, interests and more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Centereach is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Centereach Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising consultants, SEO company or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design in Nassau County or our marketing consulting services on LI call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063