Facebook & Social Media Advertising In Centereach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Centereach, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Centereach, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Centereach to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design company In Centereach to aid your business to achieve results. Exceptional designs created by our website design agency help you and drive results!

Reaching Your Prospects In Centereach on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Prospects that are followers of your page;
• People who may have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Centereach is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Centereach Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad consultants, our local ad agency in Nassau, SEO ad agency or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY website design company, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063