Facebook & Social Media Advertising In Centerport

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Centerport, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you reach people In Centerport, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Centerport to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design company In Centerport to assist your business to succeed. Effective designs created by our website design company help you and drive results!

Reaching Your Prospects In Centerport on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Prospects who are fans of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Centerport is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Centerport Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

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please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design experts in Nassau County or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company in Suffolk and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063