Facebook & Social Media Advertising In Centerport

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Centerport, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you connect with people In Centerport, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Centerport to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to allow our website design experts In Centerport to assist your business to achieve results. Professional designs by our website design company can help and secure results!

Reaching Your Prospects In Centerport on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Centerport is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Centerport Facebook is a great way to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising consultants, our local ad company in Nassau County, SEO ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design in NY or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063