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Facebook & Social Media Advertising In Central Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Central Islip

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Central Islip, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you reach people In Central Islip, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Central Islip to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to engage our website design company In Central Islip to assist you to achieve results. Great designs from our website design experts can help and drive results!

Central Islip lead generation on Facebook
target your audience In Central Islip with Facebook

Reaching Your Prospects In Central Islip on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Targeting those who have visited your site previously (retargeting);
  • People who are followers of your page;
  • Individuals who have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Central Islip is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

  • Are you an attorney? Physician? Home services company? A restaurant or store?
  • For any business who conducts business regionally In Central Islip Facebook is an excellent technique to reach your audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising experts on LI, search engine optimization ad agency in NY or retargeting companies in NY
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Central Islip

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063