888-420-0063

Facebook & Social Media Advertising In Central Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Central Islip

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Central Islip, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

Once you reach people In Central Islip, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Central Islip to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design experts In Central Islip to work with you to maximize results. Strong designs created by our website design agency can help and secure results!

Central Islip lead generation on social media
target your audience In Central Islip with Facebook

Reaching Your Prospects In Central Islip on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • Potential customers who are fans of your page;
  • Potential customers who may have related interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, interests and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Central Islip is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any organization who conducts business regionally In Central Islip Facebook is a superb technique to reach your audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising experts on Long Island, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design in Nassau or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Central Islip

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063