Facebook & Social Media Advertising In Central Islip

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Central Islip, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you reach people In Central Islip, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Central Islip to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design company In Central Islip to assist you to achieve real results. Quality designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Central Islip on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Central Islip is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Central Islip Facebook is a superb way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063