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Facebook & Social Media Advertising In Central Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Central Islip

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Central Islip, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you connect with people In Central Islip, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Central Islip to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design company In Central Islip to work with your business to achieve results. Great designs from our website design company drive success and secure results!

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target your audience In Central Islip with Facebook

Reaching Your Prospects In Central Islip on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site before (retargeting);
  • Potential customers who are followers of your page;
  • Individuals who have similar interests (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, interests and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Central Islip is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

  • Are you an attorney? Doctor? Home services business? A restaurant or merchant?
  • For any company who conducts business locally In Central Islip Facebook is a great technique to reach your audience.
  • We are able to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click advertising company, our local advertising company, SEO ad agency in Suffolk or remarketing companies on L.I.
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design experts on Long Island or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Central Islip

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063