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Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people , having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you appear in front of people , then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design agency to serve you to maximize results. Effective designs created by our website design agency will help and secure results!

Melville lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your web site previously (retargeting);
  • Individuals that are followers of your page;
  • Potential customers who may have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

  • Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
  • For any company who conducts business locally Facebook is a superb technique to reach your audience.
  • We are able to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency in Nassau County, SEO advertising agency in NY or remarketing agencies on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design experts in NY or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063