Facebook & Social Media Advertising In Central Islip

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Central Islip, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Central Islip, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Central Islip to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to let our website design agency In Central Islip to help you to maximize results. Effective designs from our website design company can help and secure results!

Reaching Your Prospects In Central Islip on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Central Islip is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any organization who does business locally In Central Islip Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click ad agency, our local ad professionals on Long Island, SEO ad agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design companies or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063