Facebook & Social Media Advertising In Central Islip

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Central Islip, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you connect with people In Central Islip, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Central Islip to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to call our website design experts In Central Islip to assist your business to achieve real results. Professional designs by our website design agency can help and drive results!

Reaching Your Prospects In Central Islip on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• People who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Central Islip is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Central Islip Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants in Nassau, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design experts, our graphic design services in Nassau County or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063