Facebook & Social Media Advertising In Central Islip

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Central Islip, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you reach people In Central Islip, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Central Islip to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Central Islip to aid you to succeed. Great designs created by our website design agency help you and drive results!

Reaching Your Prospects In Central Islip on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• People who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Central Islip is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Central Islip Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising company, our local ad agency in Nassau County, SEO ad agency or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts or our online advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in Nassau and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063