Facebook & Social Media Advertising In Chappaqua

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Chappaqua, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In Chappaqua, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Chappaqua to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company In Chappaqua to serve your business to succeed. Strong designs by our website design experts help you and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Chappaqua is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Chappaqua Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency on LI, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design experts, our graphic design companies in NY or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid media advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063