Facebook & Social Media Advertising In Chappaqua

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Chappaqua, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you appear in front of people In Chappaqua, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Chappaqua to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design experts In Chappaqua to aid your business to succeed. Quality designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• People who are fans of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Chappaqua is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Chappaqua Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click advertising agency, our local ad agency in Nassau County, search engine optimization advertising agency in Nassau County or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design on Long Island or our advertising consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen company and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063