Facebook & Social Media Advertising In Chestnut Ridge

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Chestnut Ridge, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Chestnut Ridge, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Chestnut Ridge to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design agency In Chestnut Ridge to help your business to achieve results. Excellent designs from our website design company will help and secure results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Chestnut Ridge is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Chestnut Ridge Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad consultants, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design company, our graphic design experts in Suffolk County or our marketing consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service on Long Island and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063