Facebook & Social Media Advertising In Chestnut Ridge

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Chestnut Ridge, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you reach people In Chestnut Ridge, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Chestnut Ridge to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design agency In Chestnut Ridge to aid you to maximize results. Strong designs from our website design experts can help and secure results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Chestnut Ridge is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Chestnut Ridge Facebook is a great way to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in Nassau County, SEO experts or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in Nassau or our marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063