Facebook & Social Media Advertising In Chestnut Ridge

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Chestnut Ridge, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you connect with people In Chestnut Ridge, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In Chestnut Ridge to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design experts In Chestnut Ridge to serve you to achieve real results. Powerful designs by our website design company drive success and achieve results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Chestnut Ridge is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Chestnut Ridge Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad agency, SEO ad agency in Suffolk County or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design experts on L.I. or our marketing consulting services in NY contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063