Facebook & Social Media Advertising In Clarkstown

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Clarkstown, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Clarkstown, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Clarkstown to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In Clarkstown to serve you to succeed. Exceptional designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Clarkstown on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Clarkstown is its capability to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any business who conducts business locally In Clarkstown Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad professionals in Suffolk, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design company, our graphic design services in Nassau or our online advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063