Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people , having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people , then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design company to assist you to maximize results. Excellent designs created by our website design experts can help and secure results!

Reaching Your Prospects on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business locally Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our LI PPC advertising company, our local advertising agency, SEO experts or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063