Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people , possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you connect with people , then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design agency to help your business to maximize results. Effective designs created by our website design company drive success and drive results!

Reaching Your Prospects on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who conducts business locally Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants, SEO ad agency or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design in Suffolk County or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063