Facebook & Social Media Advertising In Cold Spring Harbor

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Cold Spring Harbor, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Cold Spring Harbor, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Cold Spring Harbor to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Cold Spring Harbor to serve your business to achieve real results. Great designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Cold Spring Harbor is its ability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Cold Spring Harbor Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad professionals in Suffolk, SEO advertising agency in Nassau County or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in Nassau or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063