Facebook & Social Media Advertising In Cold Spring Harbor

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Cold Spring Harbor, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you appear in front of people In Cold Spring Harbor, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Cold Spring Harbor to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to call our website design agency In Cold Spring Harbor to aid your business to achieve real results. Strong designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• People that are followers of your page;
• Prospects that have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Cold Spring Harbor is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who does business locally In Cold Spring Harbor Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local ad agency in Suffolk, SEO ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design gurus, our graphic design services in NY or our advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063