Facebook & Social Media Advertising In Cold Spring Harbor

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Cold Spring Harbor, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

After you connect with people In Cold Spring Harbor, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Cold Spring Harbor to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design company In Cold Spring Harbor to aid your business to achieve results. Great designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People that are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Cold Spring Harbor is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Cold Spring Harbor Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising company in Suffolk County, search engine optimization experts or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063