Facebook & Social Media Advertising In Cold Spring Harbor

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Cold Spring Harbor, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Cold Spring Harbor, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Cold Spring Harbor to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design agency In Cold Spring Harbor to work with you to maximize results. Powerful designs created by our website design company drive success and drive results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Potential customers that are followers of your page;
• People that have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Cold Spring Harbor is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Cold Spring Harbor Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising experts on Long Island, search engine optimization advertising agency on Long Island or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design consultants, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063