Facebook & Social Media Advertising In Cold Spring Harbor

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Cold Spring Harbor, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you reach people In Cold Spring Harbor, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Cold Spring Harbor to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In Cold Spring Harbor to serve you to achieve real results. Strong designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Individuals that are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Cold Spring Harbor is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Cold Spring Harbor Facebook is a great way to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising experts on LI, SEO advertising agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design consultants, our graphic design companies or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063