Facebook & Social Media Advertising In Commack

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Commack, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you reach people In Commack, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Commack to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to engage our website design company In Commack to aid your business to achieve real results. Quality designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Commack on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Commack is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Commack Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad company, our local advertising experts in New York, SEO professionals or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design experts, our graphic design in New York or our advertising consulting services in New York call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063