Facebook & Social Media Advertising In Commack

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Commack, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

When you reach people In Commack, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Commack to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to call our website design company In Commack to work with you to maximize results. Professional designs by our website design company drive success and secure results!

Reaching Your Prospects In Commack on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Commack is its ability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Commack Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC advertising consultants, our local advertising company on Long Island, search engine optimization ad agency in Nassau or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design experts, our graphic design on L.I. or our online marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063