Facebook & Social Media Advertising In Commack

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Commack, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Commack, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Commack to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design company In Commack to aid your business to achieve results. Professional designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Commack on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• People who are followers of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Commack is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business regionally In Commack Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency on Long Island, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design experts, our graphic design in New York or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063