Facebook & Social Media Advertising In Congers

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Congers, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you connect with people In Congers, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Congers to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design company In Congers to help you to succeed. Excellent designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Congers on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Congers is its ability to reach prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any company who conducts business locally In Congers Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad consultants on Long Island, SEO ad agency on LI or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063