Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Congers If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Congers, with the interests and geographic targeting you seek. Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost? When you connect with people In Congers, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Congers to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish. Remember to reach out to our website design company In Congers to aid your business to achieve results. Professional designs developed by our website design company help your business and secure results! Reaching Your Prospects In Congers on Facebook There are lots of methods to reach an "Audience" on Facebook: Targeting individuals who have visited your site previously (retargeting); Potential customers that are followers of your page; Individuals that have related pursuits (which include other pages on Facebook); Individuals who meet demographic factors; Prospects that are already your customers; and the list goes on... With Facebook, we're able to target people - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google: No Search Required The primary advantage Facebook offers In Congers is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently. The search engines like Google are restricted to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Fantastic for Reaching Local Market Places Are you an attorney? Medical professional? Home repair business? A restaurant or merchant? For any organization who conducts business locally In Congers Facebook is an excellent method to appear in front of your audience. We are able to concentrate on your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special on Thursdays? We are able to do that. The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help). In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next. If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local ad professionals, SEO ad agency in Nassau or remarketing agency please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends on the numbers. Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design professionals, our graphic design or our marketing consulting services call us today. Facebook Campaigns Must Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook. Our lead generation service and services of our paid media professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Congers and Facebook Everybody's requirements are very different, there are no absolute solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to talk about your business and requires, and see if there is a way we are able to help you successfully improve your business. 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