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Facebook & Social Media Advertising In Copiague

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Copiague

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Copiague, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Copiague, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Copiague to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design agency In Copiague to work with you to succeed. Effective designs created by our website design agency help you and secure results!

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target your audience In Copiague with Facebook

Reaching Your Prospects In Copiague on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your web site before (retargeting);
  • Individuals that are enthusiasts of your page;
  • Prospects who may have similar pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Copiague is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who does business locally In Copiague Facebook is a great technique to appear in front of your audience.
  • We are able to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, search engine optimization ad agency or remarketing agencies in Suffolk
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web design experts, our graphic design experts or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Copiague

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063