Facebook & Social Media Advertising In Copiague

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Copiague, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you connect with people In Copiague, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Copiague to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Copiague to help you to achieve real results. Strong designs by our website design experts drive success and secure results!

Reaching Your Prospects In Copiague on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People who are fans of your page;
• Potential customers who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Copiague is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Copiague Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, search engine optimization consultants on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design experts or our advertising consulting services on L.I. contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063