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Facebook & Social Media Advertising In Copiague

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Copiague

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Copiague, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you reach people In Copiague, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Copiague to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design company In Copiague to work with you to maximize results. Effective designs implemented by our website design agency will help and achieve results!

Copiague lead generation on Facebook
target your audience In Copiague with Facebook

Reaching Your Prospects In Copiague on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your website previously (retargeting);
  • People that are fans of your page;
  • People who may have similar passions (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Copiague is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

  • Are you a lawyer? Physician? Home services business? A restaurant or store?
  • For any company who does business regionally In Copiague Facebook is a superb method to appear in front of your target audience.
  • We can focus on your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad professionals, SEO ad agency or remarketing campaign in Nassau
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design services on Long Island or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Copiague

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063