Facebook & Social Media Advertising In Coram

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Coram, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

Once you appear in front of people In Coram, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Coram to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to let our website design experts In Coram to help you to achieve real results. Exceptional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Coram on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• People that are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Coram is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Coram Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad consultants, our local ad experts on Long Island, SEO company in New York or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design company, our graphic design experts in Suffolk County or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063