Facebook & Social Media Advertising In Coram

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Coram, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Coram, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Coram to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to speak with our website design agency In Coram to help you to achieve real results. Effective designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Coram on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• People who may have very similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Coram is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Coram Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising experts on Long Island, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design experts or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063