Facebook & Social Media Advertising In Coram

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Coram, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Coram, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Coram to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Coram to assist your business to succeed. Excellent designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Coram on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have related interests (including other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Coram is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Coram Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising consultants, SEO advertising agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in New York or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063