Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Cortlandt If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Cortlandt, possessing the interests and geographic targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it? After you connect with people In Cortlandt, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Cortlandt to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations? Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve. Remember to allow our website design agency In Cortlandt to assist you to achieve results. Effective designs created by our website design company help you and drive results! Reaching Your Prospects In Cortlandt on Facebook There are numerous approaches to reach an "Audience" on Facebook: Targeting people who have visited your website before (retargeting); Prospects that are enthusiasts of your page; Individuals who may have very similar passions (including other pages on Facebook); Prospects who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Needed The main benefit Facebook offers In Cortlandt is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer quite recently. The search engines are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Great for Reaching Out to Regional Markets Are you a lawyer? Doctor? Home repair business? A restaurant or retailer? For any company who does business locally In Cortlandt Facebook is a superb technique to reach your target audience. We have the ability to concentrate on your prospects in many ways. Only need to reach women 35-65 in three zip codes? Not a problem! Want to have a special offer on Mondays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below. If you would like to discuss the services of our pay per click ad company, our local ad agency in Suffolk County, SEO ad agency or remarketing campaign in NY please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "great deal" for your advertising budget really depends on the numbers. Suppose Bing clicks are $10 and Facebook actions are $1. Which is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again. Just remember to have your design strong before launching ads like these. For info about our New York website design consultants, our graphic design companies in NY or our online marketing consulting services contact us today. Facebook Promotions Have To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook. Our lead gen company and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Cortlandt and Facebook Everybody's needs are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to go over your business and requires, and see if there is a way we can assist you to productively improve your business. 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