Facebook & Social Media Advertising In Cortlandt

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Cortlandt, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you connect with people In Cortlandt, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Cortlandt to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In Cortlandt to help your business to succeed. Quality designs created by our website design experts can help and drive results!

Reaching Your Prospects In Cortlandt on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Prospects who are followers of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Cortlandt is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Cortlandt Facebook is a superb way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local ad professionals, SEO advertising agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design services or our marketing consulting services in New York contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063