Facebook & Social Media Advertising In Cortlandt

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Cortlandt, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In Cortlandt, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Cortlandt to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design agency In Cortlandt to aid you to maximize results. Strong designs from our website design company can help and secure results!

Reaching Your Prospects In Cortlandt on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Prospects that are followers of your page;
• People that have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Cortlandt is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Cortlandt Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in Nassau, search engine optimization ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063