Facebook & Social Media Advertising In Cove Neck

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Cove Neck, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you reach people In Cove Neck, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Cove Neck to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Cove Neck to assist you to succeed. Quality designs from our website design company drive success and secure results!

Reaching Your Prospects In Cove Neck on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Individuals who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Cove Neck is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Cove Neck Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO ad agency in Suffolk or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design experts in Suffolk County or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our paid ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063