Facebook & Social Media Advertising In Cove Neck

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Cove Neck, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you reach people In Cove Neck, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Cove Neck to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to let our website design agency In Cove Neck to serve you to achieve real results. Strong designs created by our website design company will help and secure results!

Reaching Your Prospects In Cove Neck on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Cove Neck is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Cove Neck Facebook is a great technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising professionals in New York, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063