Facebook & Social Media Advertising In Cove Neck

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Cove Neck, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Cove Neck, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Cove Neck to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Cove Neck to assist your business to achieve real results. Professional designs created by our website design company help your business and drive results!

Reaching Your Prospects In Cove Neck on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Cove Neck is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any business who conducts business locally In Cove Neck Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local advertising company on Long Island, SEO ad agency on Long Island or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design experts, our graphic design companies on Long Island or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063