Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cove Neck If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Cove Neck, with the interests and geographic targeting you seek. Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money? When you appear in front of people In Cove Neck, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Cove Neck to be fans of your page to build "authority" status and brand reputation? Are we going for registrations? Prior to launching your campaign, we are able to help you to figure out precisely what you really need to achieve. Remember to engage our website design agency In Cove Neck to aid your business to achieve results. Exceptional designs by our website design agency drive success and drive results! Reaching Your Prospects In Cove Neck on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Focusing on those who have been to your site previously (retargeting); Potential customers who are enthusiasts of your page; People that have related interests (including other pages on Facebook); Individuals who meet demographic considerations; Individuals that are currently your customers; and the list goes on... With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Required The main benefit Facebook offers In Cove Neck is its ability to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently. The search engines are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect. Pro: Facebook is Perfect for Reaching Out to Local Market Places Are you an attorney? Health care provider? Home repair business? A restaurant or store? For any company who conducts business locally In Cove Neck Facebook is a superb technique to appear in front of your target audience. We can target your prospects in several ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Tuesdays? We can do that. The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising experts, search engine optimization ad agency in Suffolk County or remarketing campaign on LI please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers. Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design professionals, our graphic design or our online advertising consulting services in NY call us today. Facebook Strategies Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook. Our lead gen and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Cove Neck and Facebook Everyone's needs are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to talk about your business and needs, and see if there is a way we can help you effectively improve your business. 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