Facebook & Social Media Advertising In Crompond

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Crompond, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Crompond, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Crompond to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to talk to our website design company In Crompond to work with your business to maximize results. Powerful designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Crompond on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Crompond is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Crompond Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local advertising professionals, SEO ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design company, our graphic design services in NY or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063