Facebook & Social Media Advertising In Crompond

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Crompond, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Crompond, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Crompond to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In Crompond to assist your business to maximize results. Powerful designs developed by our website design company can help and drive results!

Reaching Your Prospects In Crompond on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• People who are fans of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Crompond is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who does business locally In Crompond Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising agency in Suffolk County, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063