Facebook & Social Media Advertising In Croton On Hudson

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Croton On Hudson, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you reach people In Croton On Hudson, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Croton On Hudson to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Croton On Hudson to work with your business to maximize results. Effective designs from our website design agency drive success and secure results!

Reaching Your Prospects In Croton On Hudson on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Croton On Hudson is its capability to reach prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Croton On Hudson Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad company in Suffolk County, SEO ad agency in NY or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts in NY or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063