Facebook & Social Media Advertising In Cutchogue

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Cutchogue, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you connect with people In Cutchogue, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Cutchogue to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design experts In Cutchogue to serve your business to achieve results. Professional designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Individuals who are fans of your page;
• People that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Cutchogue is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Cutchogue Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising company, our local advertising company in Nassau County, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063