Facebook & Social Media Advertising In Cutchogue

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Cutchogue, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you reach people In Cutchogue, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Cutchogue to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design company In Cutchogue to help your business to achieve results. Exceptional designs by our website design company help your business and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Individuals that have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Cutchogue is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Cutchogue Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising agency on Long Island, search engine optimization consultants in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design companies in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063