Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Cutchogue If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Cutchogue, with the interests and geographic targeting you want. Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost? Once you connect with people In Cutchogue, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Cutchogue to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to accomplish. Remember to let our website design agency In Cutchogue to work with your business to maximize results. Great designs created by our website design company will help and achieve results! Reaching Your Prospects In Cutchogue on Facebook There are numerous ways to appear in front of an "Audience" on Facebook: Concentrating on people who have visited your web site before (retargeting); Potential customers who are fans of your page; Prospects that have related pursuits (such as other pages on Facebook); Individuals who meet demographic factors; People that are currently your customers; and the list goes on... With Facebook, we can easily target people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary benefit Facebook offers In Cutchogue is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently. The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Reaching Out to Local Niches Are you a lawyer? Health care provider? Home services company? A restaurant or retailer? For any company who does business locally In Cutchogue Facebook is an excellent way to appear in front of your audience. We have the ability to target your prospects in several ways. Only want to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Thursdays? We are able to do that. The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next. If you would like to talk about the services of our pay per click ad company, our local ad agency on Long Island, search engine optimization ad agency on Long Island or remarketing companies in Suffolk County please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers. Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design in NY or our marketing consulting services in Suffolk County call us today. Facebook Promotions Need To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook. Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Cutchogue and Facebook Everybody's requirements are very different, there aren't any all purpose answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're very happy to talk about your business and needs, and see if there is a way we can help you productively improve your business. 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