Facebook & Social Media Advertising In Cutchogue

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Cutchogue, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

When you connect with people In Cutchogue, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Cutchogue to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design experts In Cutchogue to help you to succeed. Exceptional designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Cutchogue on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• People that are fans of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Cutchogue is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Cutchogue Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad professionals on Long Island, SEO ad agency on Long Island or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design companies or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063