Facebook & Social Media Advertising In Deer Park

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Deer Park, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you reach people In Deer Park, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Deer Park to serve your business to succeed. Effective designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Deer Park on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• People who are followers of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Deer Park is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Deer Park Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click ad agency, our local ad agency on Long Island, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design on Long Island or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063