Facebook & Social Media Advertising In Deer Park

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Deer Park, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you reach people In Deer Park, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Deer Park to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Deer Park to aid you to succeed. Strong designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Deer Park on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Deer Park is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Deer Park Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad agency in Nassau, SEO advertising agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design companies or our advertising consulting services in Nassau contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063