Facebook & Social Media Advertising In Deer Park

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Deer Park, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you connect with people In Deer Park, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Deer Park to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design company In Deer Park to aid your business to succeed. Effective designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Deer Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People who are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, interests and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Deer Park is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who does business regionally In Deer Park Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local advertising agency, SEO advertising agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063