Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Deer Park, possessing the interests and geo targeting you want. Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost? When you connect with people In Deer Park, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Prior to starting your campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to let our website design company In Deer Park to work with you to achieve results. Excellent designs created by our website design company drive success and secure results! Reaching Your Prospects In Deer Park on Facebook There are numerous approaches to reach an "Audience" on Facebook: Targeting people who have been to your site in the past (retargeting); Potential customers who are enthusiasts of your page; Potential customers who have similar passions (including other pages on Facebook); Individuals who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google: No Search Required The main advantage Facebook offers In Deer Park is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently. The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Perfect for Getting into Regional Areas Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant? For any organization who conducts business locally In Deer Park Facebook is an excellent method to appear in front of your target audience. We have the ability to focus on your prospects in several ways. Only need to reach women 35-65 in a couple of zip codes? No problem! Want to have a special on Mondays? We are able to do that. The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help). In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below. If you would like to discuss the services of our LI pay per click ad agency, our local advertising company in Nassau, search engine optimization ad agency or remarketing companies please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers. Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design professionals, our graphic design in Nassau or our online marketing consulting services in NY call us today. Facebook Strategies Need To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook. Our lead generation service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Deer Park and Facebook Everybody's needs are very different, there are no absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and requires, and see if there is a way we are able to assist you to effectively grow your business. 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