Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Deer Park, with the interests and geo targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost? When you appear in front of people In Deer Park, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Deer Park to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Before launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve. Remember to let our website design agency In Deer Park to serve you to achieve results. Exceptional designs from our website design experts can help and secure results! Reaching Your Prospects In Deer Park on Facebook There are lots of approaches to reach an "Audience" on Facebook: Focusing on individuals who have visited your web site in the past (retargeting); Potential customers that are followers of your page; Prospects that have similar passions (including other pages on Facebook); Prospects who meet demographic factors; Prospects who are currently your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Needed The main benefit Facebook offers In Deer Park is its capability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently. The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Perfect for Getting to Regional Market Places Are you a lawyer? Medical professional? Home repair company? A restaurant or store? For any business who does business locally In Deer Park Facebook is a superb technique to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in three zip codes? No worries! Want to have a special offer on Thursdays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help). In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below. If you would like to discuss the services of our PPC advertising agency, our local advertising company on Long Island, SEO ad agency or retargeting agencies please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers. Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design experts in NY or our online advertising consulting services in Nassau contact us today. Facebook Campaigns Need To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook. Our lead generation in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Deer Park and Facebook Everybody's requirements are different, there aren't any absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to go over your business and requires, and see if there is a way we can help you efficiently grow your business. 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