Facebook & Social Media Advertising In Dix Hills

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Dix Hills, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Dix Hills, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Dix Hills to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency In Dix Hills to help you to achieve real results. Quality designs created by our website design agency help you and drive results!

Reaching Your Prospects In Dix Hills on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Potential customers who are fans of your page;
• People that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Dix Hills is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Dix Hills Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising company, our local ad consultants, search engine optimization ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design experts or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063