Facebook & Social Media Advertising In Dix Hills

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Dix Hills, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you reach people In Dix Hills, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Dix Hills to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to call our website design agency In Dix Hills to help your business to maximize results. Quality designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Dix Hills on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• People that are fans of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, hobbies and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Dix Hills is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Dix Hills Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency, search engine optimization consultants in NY or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design in NY or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063