Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Dix Hills If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Dix Hills, with the interests and geography you want. Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money? After you appear in front of people In Dix Hills, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Dix Hills to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations? Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve. Remember to let our website design agency In Dix Hills to assist you to maximize results. Professional designs by our website design agency can help and achieve results! Reaching Your Prospects In Dix Hills on Facebook There are a variety of methods to reach an "Audience" on Facebook: Concentrating on those who have visited your site before (retargeting); People that are enthusiasts of your page; People who have related interests (which include other pages on Facebook); People who meet demographic criteria; Prospects that are currently your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Search Engines: No Search Required The primary advantage Facebook offers In Dix Hills is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently. The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Perfect for Getting to Regional Markets Are you an attorney? Physician? Home services company? A restaurant or store? For any organization who does business regionally In Dix Hills Facebook is an excellent way to reach your target audience. We can concentrate on your prospects in many ways. Only wish to reach women 35-65 in three zip codes? No problem! Want to have a special on Wednesday? We can do that. The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our Nassau PPC advertising consultants, our local advertising professionals in Nassau County, SEO ad agency on LI or retargeting companies in New York please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers. Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your design strong before running ads like these. For info about our Nassau web design experts, our graphic design or our advertising consulting services in Suffolk call us today. Facebook Campaigns Have To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook. Our lead generation company in New York and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Dix Hills and Facebook Everybody's requirements are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're very happy to go over your business and needs, and see if there is a way we are able to assist you to effectively grow your business. 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