Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Dix Hills If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Dix Hills, with the interests and geography you seek. Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth the cost? After you appear in front of people In Dix Hills, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Dix Hills to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve. Remember to engage our website design company In Dix Hills to serve your business to achieve real results. Professional designs created by our website design company help your business and secure results! Reaching Your Prospects In Dix Hills on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Targeting individuals who have visited your site previously (retargeting); People that are fans of your page; Potential customers who may have similar pursuits (such as other pages on Facebook); Prospects who meet demographic factors; People that are already your customers; and the list goes on... With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Needed The main advantage Facebook offers In Dix Hills is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently. The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Perfect for Reaching Regional Markets Are you an attorney? Doctor? Home renovation company? A restaurant or retailer? For any company who conducts business regionally In Dix Hills Facebook is a superb method to appear in front of your target audience. We can concentrate on your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Wednesday? We are able to do that. The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right location, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next. If you would like to talk about the services of our Nassau pay per click ad agency, our local ad professionals on LI, SEO ad agency on LI or remarketing agencies please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers. Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our LI web design gurus, our graphic design companies or our marketing consulting services call us today. Facebook Promotions Need To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook. Our lead generation company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Dix Hills and Facebook Everyone's needs are very different, there aren't any absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're very happy to discuss your business and needs, and see if there is a way we can assist you to efficiently improve your business. 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