Facebook & Social Media Advertising In Dix Hills

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Dix Hills, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you reach people In Dix Hills, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Dix Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design agency In Dix Hills to assist your business to maximize results. Great designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Dix Hills on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Dix Hills is its capability to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business locally In Dix Hills Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local ad company, SEO consultants in New York or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063