Facebook & Social Media Advertising In Dix Hills

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Dix Hills, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

Once you connect with people In Dix Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Dix Hills to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design agency In Dix Hills to aid your business to achieve real results. Excellent designs from our website design experts help you and drive results!

Reaching Your Prospects In Dix Hills on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Potential customers that are followers of your page;
• People who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Dix Hills is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Dix Hills Facebook is a great technique to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local ad professionals in NY, search engine optimization professionals or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company on LI and services of our paid media consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063