Facebook & Social Media Advertising In Dobbs Ferry

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Dobbs Ferry, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Dobbs Ferry, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Dobbs Ferry to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design experts In Dobbs Ferry to serve your business to succeed. Professional designs by our website design company will help and secure results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, interests and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Dobbs Ferry is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Dobbs Ferry Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local advertising company, search engine optimization advertising agency on LI or retargeting agency on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts in Nassau or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063