Facebook & Social Media Advertising In Dobbs Ferry

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Dobbs Ferry, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

After you connect with people In Dobbs Ferry, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Dobbs Ferry to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design agency In Dobbs Ferry to work with your business to succeed. Effective designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Dobbs Ferry is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Dobbs Ferry Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local advertising professionals, SEO ad agency in NY or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design consultants, our graphic design services or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063