Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Dobbs Ferry, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In Dobbs Ferry, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Dobbs Ferry to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Dobbs Ferry to assist your business to maximize results. Excellent designs by our website design experts drive success and drive results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Dobbs Ferry is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Dobbs Ferry Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising company, our local ad agency in NY, search engine optimization ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design experts in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063