Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Dobbs Ferry, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you reach people In Dobbs Ferry, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Dobbs Ferry to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design agency In Dobbs Ferry to assist you to succeed. Quality designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Dobbs Ferry is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In Dobbs Ferry Facebook is a superb way to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising consultants, our local ad agency in NY, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design experts on L.I. or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063