Facebook & Social Media Advertising In East Atlantic Beach

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In East Atlantic Beach, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you appear in front of people In East Atlantic Beach, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In East Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design agency In East Atlantic Beach to serve your business to achieve results. Professional designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, pursuits and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In East Atlantic Beach is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business regionally In East Atlantic Beach Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York PPC ad agency, our local advertising agency in Suffolk, SEO ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063