Facebook & Social Media Advertising In East Atlantic Beach

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In East Atlantic Beach, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you connect with people In East Atlantic Beach, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In East Atlantic Beach to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design experts In East Atlantic Beach to assist your business to succeed. Professional designs created by our website design experts help you and secure results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• People who are fans of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In East Atlantic Beach is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In East Atlantic Beach Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising agency, our local ad agency in NY, search engine optimization ad agency on Long Island or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design in New York or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen in NY and services of our display ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063