Facebook & Social Media Advertising In East Atlantic Beach

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In East Atlantic Beach, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In East Atlantic Beach, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In East Atlantic Beach to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In East Atlantic Beach to help your business to achieve real results. Powerful designs from our website design agency help your business and achieve results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, pursuits and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In East Atlantic Beach is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business regionally In East Atlantic Beach Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency in Nassau, SEO advertising agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063