Facebook & Social Media Advertising In East Farmingdale

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In East Farmingdale, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

After you appear in front of people In East Farmingdale, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In East Farmingdale to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to speak with our website design experts In East Farmingdale to help your business to achieve results. Quality designs from our website design experts can help and achieve results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Farmingdale is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In East Farmingdale Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click ad consultants, our local advertising agency on Long Island, SEO company or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design consultants, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063