Facebook & Social Media Advertising In East Farmingdale

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In East Farmingdale, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In East Farmingdale, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In East Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to engage our website design experts In East Farmingdale to work with your business to maximize results. Excellent designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In East Farmingdale is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any business who does business regionally In East Farmingdale Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO professionals on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design gurus, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063