Facebook & Social Media Advertising In East Farmingdale

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In East Farmingdale, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

Once you reach people In East Farmingdale, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In East Farmingdale to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design company In East Farmingdale to help you to maximize results. Great designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In East Farmingdale is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business locally In East Farmingdale Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design agency, our graphic design in Suffolk or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063