Facebook & Social Media Advertising In East Farmingdale

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In East Farmingdale, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

Once you reach people In East Farmingdale, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In East Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to engage our website design experts In East Farmingdale to assist you to succeed. Exceptional designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are fans of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Farmingdale is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In East Farmingdale Facebook is a great way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad company, our local advertising professionals, search engine optimization experts or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design services or our online advertising consulting services on LI call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063