Facebook & Social Media Advertising In East Hampton

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In East Hampton, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you connect with people In East Hampton, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In East Hampton to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design experts In East Hampton to help your business to achieve real results. Quality designs by our website design experts will help and drive results!

Reaching Your Prospects In East Hampton on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, passions and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In East Hampton is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who does business locally In East Hampton Facebook is a great method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad consultants, our local advertising agency in Nassau, search engine optimization ad agency or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design agency, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063