Facebook & Social Media Advertising In East Hampton

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In East Hampton, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you reach people In East Hampton, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In East Hampton to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design company In East Hampton to serve you to maximize results. Quality designs from our website design company help your business and drive results!

Reaching Your Prospects In East Hampton on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In East Hampton is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any business who conducts business locally In East Hampton Facebook is a great method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, search engine optimization advertising agency or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063