Facebook & Social Media Advertising In East Hampton North

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In East Hampton North, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

When you reach people In East Hampton North, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In East Hampton North to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design agency In East Hampton North to work with your business to succeed. Exceptional designs from our website design agency drive success and secure results!

Reaching Your Prospects In East Hampton North on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, passions and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In East Hampton North is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In East Hampton North Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising company on Long Island, SEO company in Nassau County or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design company, our graphic design experts in Nassau or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063