Facebook & Social Media Advertising In East Hampton North

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In East Hampton North, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In East Hampton North, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In East Hampton North to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to speak with our website design experts In East Hampton North to work with you to succeed. Excellent designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In East Hampton North on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In East Hampton North is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business locally In East Hampton North Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063