Facebook & Social Media Advertising In East Hampton North

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In East Hampton North, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In East Hampton North, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In East Hampton North to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design experts In East Hampton North to assist your business to achieve real results. Great designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In East Hampton North on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, passions and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In East Hampton North is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who conducts business regionally In East Hampton North Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad company in Suffolk County, SEO professionals in New York or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design services in Suffolk County or our marketing consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063