Facebook & Social Media Advertising In East Hills

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In East Hills, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In East Hills, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In East Hills to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In East Hills to work with you to maximize results. Strong designs from our website design agency help you and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• People who are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In East Hills is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In East Hills Facebook is a superb technique to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local ad agency, search engine optimization consultants in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in NY and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063