Facebook & Social Media Advertising In East Hills

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In East Hills, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

Once you reach people In East Hills, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In East Hills to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design agency In East Hills to help you to maximize results. Powerful designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In East Hills is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In East Hills Facebook is an excellent method to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC advertising agency, our local ad agency, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063