Facebook & Social Media Advertising In East Hills

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In East Hills, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

When you appear in front of people In East Hills, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In East Hills to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design company In East Hills to serve you to maximize results. Exceptional designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In East Hills on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In East Hills is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In East Hills Facebook is an excellent technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC ad company, our local ad agency in NY, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design company, our graphic design experts in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063