Facebook & Social Media Advertising In East Hills

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In East Hills, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you appear in front of people In East Hills, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In East Hills to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design agency In East Hills to help you to achieve real results. Effective designs from our website design company help your business and secure results!

Reaching Your Prospects In East Hills on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In East Hills is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who does business locally In East Hills Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising company, SEO advertising agency in New York or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design in New York or our marketing consulting services in Suffolk contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063