888-420-0063

Facebook & Social Media Advertising In East Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In East Islip

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In East Islip, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you reach people In East Islip, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In East Islip to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to call our website design company In East Islip to serve your business to maximize results. Powerful designs implemented by our website design company help your business and drive results!

East Islip lead generation on social media
target your audience In East Islip with Facebook

Reaching Your Prospects In East Islip on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • Individuals who are followers of your page;
  • Individuals who have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In East Islip is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you an attorney? Medical professional? Home repair company? A restaurant or store?
  • For any company who conducts business regionally In East Islip Facebook is a superb technique to reach your audience.
  • We can target your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency, search engine optimization professionals in Nassau or remarketing agency in NY
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design in Suffolk County or our advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In East Islip

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen in NY and services of our paid media consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063