Facebook & Social Media Advertising In East Islip

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In East Islip, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you connect with people In East Islip, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In East Islip to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design company In East Islip to help your business to achieve results. Strong designs developed by our website design agency will help and secure results!

Reaching Your Prospects In East Islip on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• People that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In East Islip is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any company who does business regionally In East Islip Facebook is an excellent way to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad company, our local ad consultants, SEO professionals in Nassau or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design professionals, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063