Facebook & Social Media Advertising In East Islip

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In East Islip, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In East Islip, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In East Islip to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design company In East Islip to help you to maximize results. Strong designs by our website design agency drive success and drive results!

Reaching Your Prospects In East Islip on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In East Islip is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who does business regionally In East Islip Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad consultants, our local advertising agency, SEO ad agency in Suffolk County or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063