Facebook & Social Media Advertising In East Marion

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In East Marion, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In East Marion, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In East Marion to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to let our website design company In East Marion to aid your business to achieve results. Professional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In East Marion on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• People who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In East Marion is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In East Marion Facebook is a superb technique to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in NY, search engine optimization consultants in Suffolk or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design experts in Nassau or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063