Facebook & Social Media Advertising In East Marion

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In East Marion, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

When you reach people In East Marion, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In East Marion to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design agency In East Marion to serve your business to succeed. Powerful designs from our website design company will help and achieve results!

Reaching Your Prospects In East Marion on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In East Marion is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In East Marion Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants, SEO company or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063