Facebook & Social Media Advertising In East Marion

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In East Marion, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

When you reach people In East Marion, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In East Marion to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to allow our website design agency In East Marion to serve you to achieve real results. Excellent designs developed by our website design company drive success and secure results!

Reaching Your Prospects In East Marion on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In East Marion is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business regionally In East Marion Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO advertising agency or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design on L.I. or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063