Facebook & Social Media Advertising In East Marion

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In East Marion, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you connect with people In East Marion, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In East Marion to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to allow our website design company In East Marion to serve you to maximize results. Great designs developed by our website design agency help you and drive results!

Reaching Your Prospects In East Marion on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In East Marion is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business locally In East Marion Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising company on LI, SEO advertising agency in Suffolk County or retargeting campaign on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design in NY or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our paid ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063