Facebook & Social Media Advertising In East Massapequa

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In East Massapequa, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you appear in front of people In East Massapequa, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In East Massapequa to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design company In East Massapequa to serve you to achieve results. Great designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In East Massapequa on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In East Massapequa is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In East Massapequa Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad experts on Long Island, search engine optimization ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design consultants, our graphic design experts or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063