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Facebook & Social Media Advertising In East Massapequa

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In East Massapequa

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In East Massapequa, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In East Massapequa, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In East Massapequa to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design experts In East Massapequa to assist you to maximize results. Quality designs from our website design agency will help and drive results!

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target your audience In East Massapequa with Facebook

Reaching Your Prospects In East Massapequa on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Individuals that are fans of your page;
  • Individuals that have very similar pursuits (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In East Massapequa is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
  • For any organization who conducts business regionally In East Massapequa Facebook is an excellent way to reach your audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising consultants, our local ad company, SEO ad agency or retargeting campaign
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web site design agency, our graphic design companies or our advertising consulting services in NY call us today.

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social media marketing with facebook In East Massapequa

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063