Facebook & Social Media Advertising In East Massapequa

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In East Massapequa, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you connect with people In East Massapequa, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In East Massapequa to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design experts In East Massapequa to aid you to achieve real results. Powerful designs created by our website design company drive success and secure results!

Reaching Your Prospects In East Massapequa on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In East Massapequa is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who does business locally In East Massapequa Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad professionals in New York, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design on L.I. or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063