Facebook & Social Media Advertising In East Massapequa

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In East Massapequa, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In East Massapequa, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In East Massapequa to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In East Massapequa to serve your business to maximize results. Quality designs from our website design company help you and drive results!

Reaching Your Prospects In East Massapequa on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Prospects who are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In East Massapequa is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business locally In East Massapequa Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Suffolk, SEO ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts in New York or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063