Facebook & Social Media Advertising In East Massapequa

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In East Massapequa, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you connect with people In East Massapequa, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In East Massapequa to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design company In East Massapequa to help your business to maximize results. Great designs by our website design experts help you and drive results!

Reaching Your Prospects In East Massapequa on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In East Massapequa is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In East Massapequa Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design professionals, our graphic design experts or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063