Facebook & Social Media Advertising In East Meadow

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In East Meadow, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you connect with people In East Meadow, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In East Meadow to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design experts In East Meadow to help you to achieve results. Effective designs created by our website design company help you and secure results!

Reaching Your Prospects In East Meadow on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In East Meadow is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business locally In East Meadow Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO experts in Nassau County or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our paid media consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063