Facebook & Social Media Advertising In East Meadow

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In East Meadow, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you reach people In East Meadow, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In East Meadow to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to engage our website design agency In East Meadow to serve your business to achieve results. Effective designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In East Meadow on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• People who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In East Meadow is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In East Meadow Facebook is a superb way to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063