Facebook & Social Media Advertising In East Meadow

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In East Meadow, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you connect with people In East Meadow, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In East Meadow to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design agency In East Meadow to help you to achieve results. Excellent designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In East Meadow on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In East Meadow is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any company who does business locally In East Meadow Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local ad professionals, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063