Facebook & Social Media Advertising In East Meadow

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In East Meadow, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you reach people In East Meadow, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In East Meadow to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company In East Meadow to help you to achieve real results. Exceptional designs created by our website design company help you and achieve results!

Reaching Your Prospects In East Meadow on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• People who are fans of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In East Meadow is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business regionally In East Meadow Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our New York PPC ad company, our local advertising company, search engine optimization ad agency in Suffolk County or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design in New York or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063