Facebook & Social Media Advertising In East Northport

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In East Northport, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you appear in front of people In East Northport, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In East Northport to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design company In East Northport to aid you to achieve real results. Professional designs by our website design company help your business and secure results!

Reaching Your Prospects In East Northport on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Northport is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business locally In East Northport Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad company, our local ad agency, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063