Facebook & Social Media Advertising In East Northport

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In East Northport, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you reach people In East Northport, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In East Northport to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to meet with our website design company In East Northport to help you to succeed. Exceptional designs created by our website design company help your business and drive results!

Reaching Your Prospects In East Northport on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In East Northport is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business locally In East Northport Facebook is a superb method to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad agency in NY, SEO ad agency in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063