Facebook & Social Media Advertising In East Norwich

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In East Norwich, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

When you appear in front of people In East Norwich, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In East Norwich to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design company In East Norwich to assist your business to succeed. Great designs designed by our website design company will help and secure results!

Reaching Your Prospects In East Norwich on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In East Norwich is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In East Norwich Facebook is a great method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency on Long Island or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design consultants, our graphic design services or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063