Facebook & Social Media Advertising In East Norwich

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In East Norwich, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you connect with people In East Norwich, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In East Norwich to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In East Norwich to work with you to achieve results. Professional designs created by our website design agency drive success and drive results!

Reaching Your Prospects In East Norwich on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• People that are fans of your page;
• People who have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In East Norwich is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business locally In East Norwich Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising agency on LI, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design in Nassau or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063