Facebook & Social Media Advertising In East Patchogue

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In East Patchogue, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In East Patchogue, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In East Patchogue to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design agency In East Patchogue to aid you to achieve results. Excellent designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In East Patchogue on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• People that are followers of your page;
• Potential customers who have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In East Patchogue is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business regionally In East Patchogue Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design experts, our graphic design experts on LI or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063