Facebook & Social Media Advertising In East Quogue

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In East Quogue, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

When you appear in front of people In East Quogue, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In East Quogue to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design company In East Quogue to aid you to achieve real results. Great designs created by our website design agency can help and achieve results!

Reaching Your Prospects In East Quogue on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Individuals that are fans of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In East Quogue is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In East Quogue Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad company, our local ad company in NY, SEO advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts in Suffolk or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063