Facebook & Social Media Advertising In East Quogue

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In East Quogue, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In East Quogue, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In East Quogue to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design agency In East Quogue to help your business to achieve results. Excellent designs from our website design experts will help and drive results!

Reaching Your Prospects In East Quogue on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In East Quogue is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In East Quogue Facebook is a great technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on Long Island, search engine optimization ad agency on Long Island or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design on L.I. or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company on L.I. and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063