Facebook & Social Media Advertising In East Quogue

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In East Quogue, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

After you reach people In East Quogue, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In East Quogue to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design company In East Quogue to work with you to achieve results. Strong designs by our website design company drive success and drive results!

Reaching Your Prospects In East Quogue on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People who are followers of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In East Quogue is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In East Quogue Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad company in Nassau County, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063