Facebook & Social Media Advertising In East Rockaway

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In East Rockaway, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you appear in front of people In East Rockaway, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In East Rockaway to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design company In East Rockaway to assist your business to succeed. Great designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In East Rockaway on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People that are followers of your page;
• Individuals who have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In East Rockaway is its capability to get to prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In East Rockaway Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click advertising consultants, our local ad agency, SEO advertising agency on LI or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063