Facebook & Social Media Advertising In East Rockaway

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In East Rockaway, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you reach people In East Rockaway, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In East Rockaway to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In East Rockaway to aid your business to succeed. Excellent designs created by our website design agency drive success and drive results!

Reaching Your Prospects In East Rockaway on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Individuals who are fans of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In East Rockaway is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business regionally In East Rockaway Facebook is an excellent method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO consultants in Suffolk County or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design experts or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063