Facebook & Social Media Advertising In East Rockaway

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In East Rockaway, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you connect with people In East Rockaway, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In East Rockaway to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design company In East Rockaway to help you to achieve real results. Powerful designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In East Rockaway on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Prospects who have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In East Rockaway is its capability to get to prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business locally In East Rockaway Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad company, our local ad company, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen on LI and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063