Facebook & Social Media Advertising In East Shoreham

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In East Shoreham, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you appear in front of people In East Shoreham, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In East Shoreham to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design agency In East Shoreham to work with your business to succeed. Great designs created by our website design company will help and secure results!

Reaching Your Prospects In East Shoreham on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Shoreham is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In East Shoreham Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad consultants on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design company, our graphic design or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063