Facebook & Social Media Advertising In East Shoreham

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In East Shoreham, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

When you appear in front of people In East Shoreham, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In East Shoreham to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design experts In East Shoreham to help you to succeed. Professional designs created by our website design company can help and drive results!

Reaching Your Prospects In East Shoreham on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, passions and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In East Shoreham is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In East Shoreham Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad consultants, our local ad consultants, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design experts, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063