Facebook & Social Media Advertising In East Williston

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In East Williston, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In East Williston, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In East Williston to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design company In East Williston to help your business to succeed. Great designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In East Williston on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In East Williston is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In East Williston Facebook is a great technique to reach your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click advertising company, our local advertising agency in Nassau, SEO advertising agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063