Facebook & Social Media Advertising In East Williston

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In East Williston, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In East Williston, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In East Williston to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In East Williston to help you to achieve real results. Excellent designs by our website design experts will help and drive results!

Reaching Your Prospects In East Williston on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, pursuits and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In East Williston is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any company who conducts business locally In East Williston Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local ad agency, SEO advertising agency or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design professionals, our graphic design experts on L.I. or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063