Facebook & Social Media Advertising In Eastchester

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Eastchester, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Eastchester, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Eastchester to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design experts In Eastchester to serve you to achieve results. Exceptional designs created by our website design company help you and secure results!

Reaching Your Prospects In Eastchester on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• People that are enthusiasts of your page;
• Prospects that have related passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Eastchester is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Eastchester Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad experts on LI, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063