Facebook & Social Media Advertising In Eastchester

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Eastchester, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you reach people In Eastchester, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Eastchester to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to speak with our website design agency In Eastchester to aid your business to succeed. Strong designs from our website design experts drive success and drive results!

Reaching Your Prospects In Eastchester on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• People that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Eastchester is its capability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business locally In Eastchester Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising company in Nassau, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design consultants, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063