Facebook & Social Media Advertising In Eastchester

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Eastchester, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you appear in front of people In Eastchester, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Eastchester to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design agency In Eastchester to aid your business to maximize results. Great designs developed by our website design company can help and drive results!

Reaching Your Prospects In Eastchester on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People that are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Eastchester is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business regionally In Eastchester Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our New York PPC ad agency, our local advertising experts in Nassau County, SEO professionals on LI or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design services or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063