Facebook & Social Media Advertising In Eastchester

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Eastchester, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the money?

Once you connect with people In Eastchester, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Eastchester to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design experts In Eastchester to aid you to achieve real results. Effective designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Eastchester on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals that are followers of your page;
• People that have very similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, pursuits and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Eastchester is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who does business locally In Eastchester Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local ad experts on Long Island, search engine optimization advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063