Facebook & Social Media Advertising In Eastport

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Eastport, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you connect with people In Eastport, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Eastport to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to allow our website design agency In Eastport to help your business to achieve real results. Effective designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Eastport on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Eastport is its capability to get to prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Eastport Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising agency in Suffolk County, SEO advertising agency in Nassau County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design experts or our online advertising consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063