Facebook & Social Media Advertising In Eastport

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Eastport, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you appear in front of people In Eastport, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Eastport to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design company In Eastport to assist your business to achieve real results. Great designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Eastport on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Eastport is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business locally In Eastport Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in Suffolk County, search engine optimization advertising agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design consultants, our graphic design in Nassau or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063