Facebook & Social Media Advertising In Eatons Neck

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Eatons Neck, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Eatons Neck, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Eatons Neck to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design agency In Eatons Neck to assist you to maximize results. Quality designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Eatons Neck on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• People that have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Eatons Neck is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Eatons Neck Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local advertising experts in Nassau, SEO ad agency in Nassau County or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063