Facebook & Social Media Advertising In Eatons Neck

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Eatons Neck, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Eatons Neck, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Eatons Neck to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to call our website design agency In Eatons Neck to help you to maximize results. Great designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Eatons Neck on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Eatons Neck is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Eatons Neck Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in New York, SEO ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design companies or our online marketing consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063