Facebook & Social Media Advertising In Elmont

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Elmont, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Elmont, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Elmont to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Elmont to work with you to achieve results. Effective designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Elmont on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People that are enthusiasts of your page;
• People who have similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, pursuits and even more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Elmont is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Elmont Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in NY, SEO ad agency in Nassau County or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design companies or our advertising consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063