Facebook & Social Media Advertising In Elmont

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Elmont, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Elmont, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Elmont to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to speak with our website design company In Elmont to assist you to achieve results. Strong designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Elmont on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Individuals who are fans of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Elmont is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Elmont Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on Long Island, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design professionals, our graphic design companies or our marketing consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063