Facebook & Social Media Advertising In Elmont

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Elmont, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you appear in front of people In Elmont, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Elmont to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design experts In Elmont to help your business to achieve results. Great designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Elmont on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• People who may have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Elmont is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Elmont Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad company, our local advertising experts, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design companies or our online marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063