Facebook & Social Media Advertising In Elmont

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Elmont, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

After you reach people In Elmont, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Elmont to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Elmont to work with you to achieve real results. Quality designs developed by our website design company help you and secure results!

Reaching Your Prospects In Elmont on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Elmont is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any business who conducts business locally In Elmont Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad agency in New York, SEO ad agency in NY or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063