Facebook & Social Media Advertising In Elmsford

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Elmsford, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

After you reach people In Elmsford, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Elmsford to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to engage our website design experts In Elmsford to work with your business to achieve real results. Exceptional designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Elmsford on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Elmsford is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Elmsford Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad agency, our local ad company, search engine optimization advertising agency on Long Island or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design gurus, our graphic design services or our online marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063