Facebook & Social Media Advertising In Elmsford

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Elmsford, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

When you reach people In Elmsford, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Elmsford to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design experts In Elmsford to aid you to achieve real results. Powerful designs by our website design experts help you and secure results!

Reaching Your Prospects In Elmsford on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Elmsford is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who does business regionally In Elmsford Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad consultants, our local advertising agency on LI, search engine optimization company or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design experts, our graphic design experts on Long Island or our marketing consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063