Facebook & Social Media Advertising In Elmsford

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Elmsford, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you connect with people In Elmsford, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Elmsford to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design company In Elmsford to serve you to achieve real results. Excellent designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Elmsford on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Elmsford is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Elmsford Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency in NY, SEO experts or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063