Facebook & Social Media Advertising In Elwood

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Elwood, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

When you connect with people In Elwood, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Elwood to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design company In Elwood to help your business to achieve results. Powerful designs developed by our website design agency help your business and secure results!

Reaching Your Prospects In Elwood on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• People that have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Elwood is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who does business locally In Elwood Facebook is a great method to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad agency on Long Island, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design on LI or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063