Facebook & Social Media Advertising In Fairview

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Fairview, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

When you connect with people In Fairview, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Fairview to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to engage our website design agency In Fairview to work with you to maximize results. Effective designs created by our website design company will help and drive results!

Reaching Your Prospects In Fairview on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• People that are followers of your page;
• Potential customers who have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Fairview is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Fairview Facebook is an excellent method to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad company, SEO consultants or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design companies on LI or our marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid ads company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063