Facebook & Social Media Advertising In Fairview

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Fairview, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Fairview, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Fairview to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to call our website design agency In Fairview to serve you to succeed. Great designs from our website design agency will help and drive results!

Reaching Your Prospects In Fairview on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Fairview is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Fairview Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local ad consultants on LI, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design gurus, our graphic design companies or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063