Facebook & Social Media Advertising In Fairview

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Fairview, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you connect with people In Fairview, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Fairview to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In Fairview to aid you to achieve real results. Great designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Fairview on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Fairview is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Fairview Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency on LI, SEO ad agency in Nassau or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web design agency, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063