Facebook & Social Media Advertising In Farmingdale

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Farmingdale, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Farmingdale, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Farmingdale to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design experts In Farmingdale to assist you to achieve real results. Effective designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Farmingdale on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Farmingdale is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Farmingdale Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad professionals, SEO advertising agency in Suffolk or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design experts, our graphic design services or our marketing consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063