Facebook & Social Media Advertising In Farmingdale

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Farmingdale, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you reach people In Farmingdale, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Farmingdale to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design company In Farmingdale to help your business to achieve real results. Excellent designs by our website design experts drive success and drive results!

Reaching Your Prospects In Farmingdale on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Farmingdale is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Farmingdale Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our New York pay per click ad consultants, our local ad professionals in New York, SEO ad agency in Suffolk County or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web design consultants, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063