Facebook & Social Media Advertising In Farmingdale

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Farmingdale, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

After you connect with people In Farmingdale, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Farmingdale to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Farmingdale to serve your business to achieve real results. Strong designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Farmingdale on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Farmingdale is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any company who does business regionally In Farmingdale Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad company, SEO consultants or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design company, our graphic design experts in Nassau County or our marketing consulting services in NY contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063