Facebook & Social Media Advertising In Farmingdale

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Farmingdale, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Farmingdale, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Farmingdale to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design company In Farmingdale to serve your business to succeed. Excellent designs created by our website design agency will help and drive results!

Reaching Your Prospects In Farmingdale on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Farmingdale is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Farmingdale Facebook is a superb way to reach your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad company in Nassau County, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design gurus, our graphic design services or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063