Facebook & Social Media Advertising In Farmingville

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Farmingville, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

When you appear in front of people In Farmingville, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Farmingville to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design company In Farmingville to work with you to achieve results. Exceptional designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Farmingville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Farmingville is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Farmingville Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO advertising agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063