Facebook & Social Media Advertising In Farmingville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Farmingville, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you connect with people In Farmingville, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Farmingville to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to engage our website design agency In Farmingville to help you to achieve results. Quality designs by our website design company help your business and drive results!

Reaching Your Prospects In Farmingville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Farmingville is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any company who conducts business locally In Farmingville Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad company, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design experts in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063