Facebook & Social Media Advertising In Fire Island

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Fire Island, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you connect with people In Fire Island, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Fire Island to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Fire Island to aid you to maximize results. Professional designs from our website design agency will help and drive results!

Reaching Your Prospects In Fire Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Fire Island is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Fire Island Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local advertising agency in Suffolk County, search engine optimization ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design experts in Suffolk or our online marketing consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063