Facebook & Social Media Advertising In Fire Island

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Fire Island, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you appear in front of people In Fire Island, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Fire Island to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to engage our website design experts In Fire Island to assist you to succeed. Strong designs by our website design company can help and achieve results!

Reaching Your Prospects In Fire Island on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Fire Island is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Fire Island Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad agency, SEO professionals on LI or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063