Facebook & Social Media Advertising In Flanders

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Flanders, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you reach people In Flanders, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Flanders to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design agency In Flanders to work with you to achieve results. Great designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Flanders on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Flanders is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Flanders Facebook is a superb way to reach your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising company, our local ad company in Nassau County, SEO professionals or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our online marketing consulting services in Suffolk contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen service on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063