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Facebook & Social Media Advertising In Flanders

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Flanders

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Flanders, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In Flanders, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Flanders to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to allow our website design company In Flanders to aid your business to succeed. Exceptional designs from our website design company will help and achieve results!

Flanders lead generation on Facebook
target your audience In Flanders with Facebook

Reaching Your Prospects In Flanders on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on people who have been to your web site in the past (retargeting);
  • Individuals who are followers of your page;
  • Individuals that have very similar passions (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Flanders is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

  • Are you a lawyer? Physician? Home services business? A restaurant or store?
  • For any company who does business regionally In Flanders Facebook is an excellent way to appear in front of your target audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our LI PPC ad company, our local ad professionals, SEO ad agency in NY or remarketing agency in Suffolk County
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In Flanders

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063