Facebook & Social Media Advertising In Flanders

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Flanders, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you reach people In Flanders, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Flanders to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design agency In Flanders to work with you to succeed. Quality designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Flanders on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• People who are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Flanders is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Flanders Facebook is a superb technique to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO advertising agency or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063