Facebook & Social Media Advertising In Flanders

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Flanders, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you reach people In Flanders, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Flanders to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to reach out to our website design experts In Flanders to serve you to succeed. Powerful designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Flanders on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• People who are followers of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Flanders is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In Flanders Facebook is an excellent method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad experts in Suffolk, search engine optimization ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design experts on L.I. or our online marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063