Facebook & Social Media Advertising In Floral Park

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Floral Park, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you appear in front of people In Floral Park, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Floral Park to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design experts In Floral Park to aid you to maximize results. Excellent designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Floral Park on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• People that are fans of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Floral Park is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Floral Park Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk, SEO experts or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design companies in Suffolk County or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063