Facebook & Social Media Advertising In Floral Park

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Floral Park, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you connect with people In Floral Park, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Floral Park to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design agency In Floral Park to work with your business to succeed. Exceptional designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Floral Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, interests and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Floral Park is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Floral Park Facebook is a superb method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local ad agency in New York, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063