Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Floral Park If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Floral Park, having the interests and geo targeting you want. Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money? When you reach people In Floral Park, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Floral Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations? Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to let our website design agency In Floral Park to serve your business to maximize results. Excellent designs implemented by our website design experts help your business and achieve results! Reaching Your Prospects In Floral Park on Facebook There are lots of approaches to appear in front of an "Audience" on Facebook: Focusing on those who have been to your site before (retargeting); People that are fans of your page; People who have related passions (including other pages on Facebook); Individuals who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, interests and much more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary advantage Facebook offers In Floral Park is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently. The search engines are limited to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Ideal for Reaching Out to Local Areas Are you a lawyer? Health care provider? Home services company? A restaurant or merchant? For any organization who conducts business locally In Floral Park Facebook is an excellent method to reach your audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in a couple of zip codes? No problem! Want to have a special offer on Tuesdays? We are able to do that. The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help). In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to talk about the services of our LI PPC ad company, our local ad company in Nassau County, SEO ad agency in Suffolk or retargeting agencies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers. Suppose Google clicks are $14 and Facebook clicks are $1. Which one is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design on Long Island or our marketing consulting services in Suffolk contact us today. Facebook Strategies Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook. Our lead generation company on L.I. and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Floral Park and Facebook Everybody's needs are very different, there are no blanket answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we can help you productively increase your business. 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