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Facebook & Social Media Advertising In Flower Hill

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Flower Hill

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Flower Hill, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Flower Hill, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Flower Hill to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to call our website design experts In Flower Hill to serve your business to maximize results. Professional designs implemented by our website design company will help and secure results!

Flower Hill lead generation on social media
target your audience In Flower Hill with Facebook

Reaching Your Prospects In Flower Hill on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Focusing on those who have been to your web site previously (retargeting);
  • People that are followers of your page;
  • Potential customers who may have related interests (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Flower Hill is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

  • Are you a lawyer? Physician? Home services company? A restaurant or retailer?
  • For any organization who does business regionally In Flower Hill Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local ad agency, SEO ad agency or remarketing companies in NY
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design services on LI or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Flower Hill

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063