Facebook & Social Media Advertising In Flower Hill

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Flower Hill, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you connect with people In Flower Hill, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Flower Hill to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to let our website design agency In Flower Hill to aid you to achieve real results. Great designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Flower Hill on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Flower Hill is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Flower Hill Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising agency in NY, search engine optimization experts or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design gurus, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063