Facebook & Social Media Advertising In Flower Hill

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Flower Hill, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

When you reach people In Flower Hill, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Flower Hill to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Flower Hill to serve your business to achieve results. Quality designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Flower Hill on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Flower Hill is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business regionally In Flower Hill Facebook is a superb technique to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local ad company in Suffolk, SEO advertising agency in Suffolk County or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063